The Al Safeer Congress Ambassador Program was established by Dubai Business Events (DBE) in 2010 with the aim to engage Dubai based scientists, business professionals, and organizations that can contribute to emboldening Dubai’s growing reputation as a world class business events destination. DBE, a division of the Dubai Corporation for Tourism and Commerce Marketing, held its annual Congress Ambassador Networking event on 2nd March 2020, honoring members of its ‘Al Safeer’ program for their efforts in helping bring international conferences and events to Dubai.
 
The event took place at the JAFZA One Convention Centre, bringing together over 100 ambassadors, including prominent doctors, scientists, businessmen and government officials from across the Emirates. As hosts of the Asian Conference on Emergency Medicine 2025 (ACEM2025), ESEM received a ceremonial commendation. His Excellency Helal Saeed Almarri, Director General of Dubai Tourism, presented awards to 20 member organizations, including ESEM, for their efforts in driving awareness about Dubai as a thriving business events destination and global knowledge hub.